The Book

It’s not a sentence you hear too many kids say­—even if they did grow up to work in the nonprofit sector.  And, truth be told, most fundraisers, programs outreach staff, and executive directors have no formal training in communications or marketing to inform their work. Yet they are the front-line communicators in your organization.

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications was written by Big Duck’s principal and founder, Sarah Durham, as a primer for people with little or no background in communications. The book offers a step-by-step approach to rethinking nonprofit fundraising, outreach, and advocacy communications. It includes detailed, practical guidance for building a recognizable and meaningful brand, and developing a comprehensive, multi-level communications strategy.

Visit amazon.com to read reviews of Brandraising and buy the book.

Hungry for more brandraising? Big Duck’s free brandraising scorecard takes about 15 minutes to complete and will give you a sense of how clearly your organization communicates. You can also learn more about how Big Duck helps nonprofits brandraise every day.