The Duck Call

Most executive directors, founders, and other nonprofit-sector leaders have something big to say; it’s why they do this work in the first place. They’re activists, radicals, and change-agents; ‘thought leaders’ by default.

photo: bigstockphoto.com

Every time I see this line of medical supplies in a pharmacy, it makes me think about the power of audience-centric communications.

When I'm feeling crummy or run-down or in pain, all I want is a solution I can trust—not a research project. This little package knows just how I feel, and it speaks to me in my language.

So you’re a nonprofit professional. And you’ve heard over and over that instead of sending one-off emails or mail appeals—you should be organizing your communications into campaigns, which are basically a series of messages that tell a cohesive story.

Last week's Nonprofit Technology Conference (NTC) was a whirlwind of new ideas, connections, and inspiration. I had the opportunity to present at a few workshops, reconnect with clients, partners, and old friends, make new friends, and get re-energized by the amazing work and people that comprise the Nonprofit Technology Network (NTEN) community. In an attempt to capture some of what I learned--and compile takeaways from others, I've put together this recap. It's a bit long, but I promise you'll find some new resources and ideas... and at least one thing that will make you smile.